The brand research we perform varies by client and assignment. For companies who wish to revitalize their brand or validate a re-positioning, the Sweet Spot Brand Positioning exercise requires several types of research. To define the Client Realities and Customer Needs, executive interviews and focus groups are the most common mythologies. To gain insight about Market Dynamics draw from the interviews and focus group and then often conduct a comprehensive website evaluation and utilize secondary industry trend research. It is important to create a 360° view of the company’s current position with employees, customers and channel partners to create the most compelling brand position going forward.
Brand Marketing is a consultancy that specializes in the creation, building and management of brands. We are experienced in everything from brand positioning, brand strategy, and customer journey mapping to naming, brand architecture and internal learning and development.